Public Relations

1. Public Relations of an organization is aimed at systematically promoting its objectives and priorities. Notes (1): It aims to realize mutual understanding between the organization and its main stakeholders and target groups. Notes (2): It explains an organization’s actions and policies in a focused, consistent and credible manner, to both internal and external stakeholders and publics outside of the organization. Related Terms: Public Affairs Crisis Communication Professional Training and Certification BCMBoK Competency Level BCMBoK 5: Plan Development CL 1C: Foundation (CM) BCMBoK Competency Level BCMBoK 5: Plan Development CL 1CC: Foundation (CC) (Source: Business Continuity Management Institute - BCM Institute)