Communication Crisis Level

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1. Communication Crisis Level is the degree of intensity of a crisis scenario or situation viewed by internal and external stakeholders.


BCMBoK Competency Level
BCMBoK 5: Plan Development CL 2C: Intermediate (CM)



BCMBoK Competency Level
BCMBoK 5: Plan Development CL 2CC: Intermediate (CC)

(Source: Business Continuity Management Institute - BCM Institute)

Sample Crisis Level

Level
Communication Characteristics
4 Highly Intense
  • Require immediate and urgent need for information about the crisis by the media.
  • Need to provide opening statement of empathy/ caring by executive management.
  • Express anger or outrage by one or more groups or individuals.
  • Broadcast and print media appear on-site for live coverage.
3 Intense
  • Attracted growing attention from local and regional media.
  • Contact by media to non-organization staff for information about the crisis.
  • Present by stakeholders and community partners, in addition to the media, at the location.
  • Threaten to talk to the media by affected and potentially affected parties.
2 Moderately Intense
  • Crisis situation may/may not have occurred.
  • The situation is attracting slow, but steady media coverage.
  • External stakeholders receive media inquiries.
  • The public at large is aware of the situation/event but is attracting very little attention.
1 Minimally Intense
  • Crisis attracts little or no attention.
  • Pre-event information requests are received.
  • Public and/or media are virtually unaware of crisis.