Communication Objective

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1. A Communication Objective is an intended goal of communication as an instrument for the organization's management of crisis.

Notes: Communication objectives are different from the organization's policy, project or program objectives.

Examples It includes setting agenda, forming opinions, raising awareness or creating involvement, generating support, changing knowledge, changing attitudes, and changing behavior.



BCMBoK Competency Level
BCMBoK 1: Project Management CL 2C: Intermediate (CM)



BCMBoK Competency Level
BCMBoK 1: Project Management CL 2CC: Intermediate (CC)

(Source: Business Continuity Management Institute - BCM Institute)