Key Message

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1. The key message is the essential information that needs to be communicated.


Note: An essential message an organization wants to communicate to a target audience about an issue or event.



BCMBoK Competency Level
BCMBoK 5: Plan Development CL 2C: Intermediate (CM)



BCMBoK Competency Level
BCMBoK 5: Plan Development CL 2CC: Intermediate (CC)

(Source: Business Continuity Management Institute - BCM Institute)