Public Relations

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1. Public Relations of an organization is aimed at systematically promoting its objectives and priorities.


Notes (1): It aims to realize mutual understanding between the organization and its main stakeholders and target groups.

Notes (2): It explains an organization’s actions and policies in a focused, consistent and credible manner, to both internal and external stakeholders and publics outside of the organization.

Related Terms: Public Affairs


BCMBoK Competency Level
BCMBoK 5: Plan Development CL 1C: Foundation (CM)



BCMBoK Competency Level
BCMBoK 5: Plan Development CL 1CC: Foundation (CC)

(Source: Business Continuity Management Institute - BCM Institute)