Crisis Communications Top Tips
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Avoiding Communications Mistakes
Top Ten Tips for the Savvy Communicator
- First do no harm. Your words have consequences—be sure they’re the right ones.
- Don’t babble. Know what you want to say. Say it . . . then say it again.
- If you don’t know what you’re talking about, stop talking.
- Focus more on informing people than impressing them. Use everyday language.
- Never say anything you are not willing to see printed on tomorrow’s front page.
- Never lie. You won’t get away with it.
- Don’t make promises you can’t keep.
- Don’t use “No Comment.” You’ll look like you have something to hide.
- Don’t get angry. When you argue with the media, you always lose . . . and lose publicly.
- Don’t speculate, guess, or assume. When you don’t know something, say so.
