View source for External Communication

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| '''1.''' External Communication is the [[communication]]s to external [[stakeholder]]s to educate, increase awareness and generate acceptance regarding a [[Disruptive Events|disruptive event]] or [[crisis]] situation. 
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'''Related Terms''': [[Internal Communication]], [[Communication Strategy]]

'''Notes (1):''' Communications strategies may include media relations, special events, investor relations and community relations.

'''Notes (2)''':  There are two types of external communication: press communication (or media relations) and communication aimed at the general public or specific external target groups.

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[[Category:BCM Institute Glossary]]
[[Category:BCM Institute Crisis Communication Glossary]]
[[Category:BCM Institute Crisis Management Glossary]]
[[Category:BCM Institute DR Glossary]]

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