Scale for Reputation Impact

• Ranking
  • (5) Catastropic
  • (4) Major
  • (3) Moderate
  • (2) Low
  • (1) Insignificant

• Description of Reputation Impact
  • (5) Vilified by press, direct shareholders and investors, concerted attacks on standing and reputation.
  • (4) No trust in the company, key managers or its business strategy. Demands for external management control likely.
  • (3) Severe doubts about the company, its business and staff.
  • (2) Uncomfortable generally with company and its management.
  • (1) Comfortable but disagree with this incident.

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