PR-01 Public Relations

Recovery Procedure: Public Relations

• WHAT
  • PR-01 Public Relations

Pre-Crisis

• HOW
  • Prepare template of press statements for response to events

Immediate Response

• HOW
  • Assess damage and ascertain accuracy of event
  • Ensure “key words” for the incident is up to date via AWARIO and Google Alerts
  • Notify Management
  • Advise GM to escalate if necessary
  • Draft media response to event
  • Prepare circulars via Digital Display Panel to update residents
  • Update on website

Recovery & Resumption

Within T+1 to T+8 Hour

• HOW
  • Release press statement (if restoration takes considerable time)
  • Update on website

Restoration & Return

• HOW
  • Release press statement for closure of PR for the event
  • Update on website