Part 2: Crisis Response Strategy CCS

In managing a crisis, it is essential to realize that the immediate goal of any CM Plan should encompass rapid resolution. In ending a crisis as quickly as possible, an organization must seek to diffuse it and thus maintain integrity and credibility. If possible, the crisis should be turned from a negative experience into a positive experience for the organization.

Template CM: Crisis Communciation Response Strategy

Part 2: Crisis Communciation (CC) Response Strategy

Note that the text in italics serves as supporting instructions for participants attending and attempting BCM Institute's Blended Learning assignment

Threat Category (Col 1)

Threats are divided into 2 different threat categories.

• Threats: Natural & Technology
• Crisis Scenarios

They are further divided into 6 categories:

• Confrontation
• Organizational
• Malevolence
• Workplace Violence
• Rumors
• Lack of Funds

CC Response Strategy (Col 2)

In response to any threats or crisis scenarios, these are the strategy that an organisation will adopt.

• Do nothing
• Stonewall
• Respond and defend
• Take the offensive

Detailed Description of Threats/ Crisis Scenario (Col 3)

Once the general category of the types of threats or crisis scenarios faced by the organisation is identified, it would be useful to relate the specifics of the threat/ crisis scenario category. For example, labour disputes: Strike organised by the Labour union, Walkout by employees as it varies from country to country.

Details of CC Response Strategy (Col 4)

Explain clearly what is the crisis communication response strategy to be implemented.

Justification of CC Response Strategy (Col 5)

The recommendation will be the financial impact and consequences affecting the reputation.

Remarks (Col 6)

BL-CC-5 Click to know more

Provide any additional comments on the justification

Instruction to BL-CC-3/5 M2 Participant

This section is for Module 2 participants attending the BL-CC-3 Module 2 Facilitated workshop, this is the additional instruction to complete your CC Strategy assignment.

Refer to the text of each of the sections within this page which are highlighted in italics for further explanation when attempting the Module 2 assignment.