Crisis Communications Media Handling The Do's During an interview

• Be honest and accurate.
• Deliver and re-deliver your key message(s).
• State your conclusions first, then provide supporting data.
• Be forthcoming to the extent you decide beforehand.
• Offer to get information you don’t have.
• Stress the facts.
• Give a reason if you can’t discuss a subject.
• Correct mistakes by stating you would like an opportunity to clarify.
• Assume that microphones and recording equipment are turned on.