Crisis Communications Target Audience

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Below is a list of publics served by many public affairs or communications departments. When you are working on a crisis consider what the most effective method of communication would be for each group. Ensure that you communicate with each group that is part of your audience.

Stakeholders (Publics)

  • Employees
  • Executives
  • Customers
  • Board of Directors
  • Electronic Media
  • News Media
  • Shareholders
  • Community Leaders

Employees

  • management, hourly/prospective/salaried employees, families, Union members, and Retirees
  • Community where employees live, neighborhood coalitions, community organizations, plant locations, Chambers of Commerce

Customers

  • Geographical
  • Local, regional, national, and international

Functional

  • Distributors, jobbers, wholesalers, retailers, and consumers
  • Industrial/Business
  • Suppliers, teaming partners, competitors, professional societies, subcontractors, joint ventures, and trade associations

Media

  • General, local national and international; foreign trade; specialized

Academia

  • Trustees, regents, directors, financial supporters, students, prospects, administration, faculty and staff, alumni

Investment/Financial

  • Analysts - buy and sell side, institutional holders, shareholders, bankers - commercial and investment, stock brokers, portfolio managers, potential investors

Governmental

  • Geographical
    • Local, state, regional, national, international
  • Functional
    • Legislative, regulatory, executive, and judicial

Special Interests

  • Environmental, safety, handicapped/disabled, minority, think tanks, consumer, health, senior citizens, and religious.