Crisis Communications Sample News Release

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Sample News Release

A ___________________ at ____________________ involving __________________ occurred today at ________________ .

The incident is under investigation and more information is forthcoming.

A (what happened) at (location) involving (who) occurred today at (time). The incident is under investigation and more information is forthcoming.

For example:

An explosion at 5 Jurong Town Road, the main plant for the ABC Manufacturing occurred today at 3 p.m. The incident is under investigation and more information is forthcoming.

Notes for Writing Message

  • Put down a definitive time for the next news conference or release of information if you know it but it is not necessary.
  • Add information if it is available such as how many casualty's there are known up to this point or any other pertinent information available. Once again, this information should be definitive and not speculative, verify everything you say.
  • Help your credibility in the long run.
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