William Laws

William Laws is the Managing Director of Global Training Group.

Career Highlights

Over the past 30 years, William has held senior international positions in several of the world’s major Public Relations Consultancies (Burson-Marsteller; FleishmanHillard; Manning, Selvage & Lee; Kreab) in which he has counseled many leading global corporations. He also headed the in-house corporate communications functions for Rolls-Royce Motor Cars and Tata Technologies.

His expertise in public relations and corporate communications covers all aspects of the communications process, from strategic planning to media relations and marketing communications. His practice specializations include media training, crisis communications and internal communications.

As a crisis communications specialist, William notably handled the communications fallout of the 9/11 attacks for United Airlines in Beijing, and contributed to the crisis management process following the terrorist attack on the Taj Hotel, Mumbai. He has also written Crisis Preparedness and Management Manuals for several leading global firms.

Currently William is Managing Director of Global Training Group Pte Ltd, a professional services organization providing functional, technical and competency training to corporate and government clients in Singapore and the region. William conducts training in media relations, presentation skills and crisis communications, and also develops content for clients in sectors ranging from technology to pharmaceutical to lifestyle.

Qualification

William holds an MA in Japanese Studies from Cambridge University, and speaks English, French, German, Japanese and Bahasa Malaysia.