Scale for Reputation Impact

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  • Ranking
    • (5) Catastropic
    • (4) Major
    • (3) Moderate
    • (2) Low
    • (1) Insignificant
  • Description of Reputation Impact
    • (5) Vilified by press, direct shareholders and investors, concerted attacks on standing and reputation.
    • (4) No trust in the company, key managers or its business strategy. Demands for external management control likely.
    • (3) Severe doubts about the company, its business and staff.
    • (2) Uncomfortable generally with company and its management.
    • (1) Comfortable but disagree with this incident.


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