Key Message

1. The key message is the essential information that needs to be communicated. BL-CC-5 Click to know more Note: An essential message an organization wants to communicate to a target audience about an issue or event. Crisis Communication Professional Training and Certification BCMBoK Competency Level BCMBoK 5: Plan Development CL 2C: Intermediate (CM) BCMBoK Competency Level BCMBoK 5: Plan Development CL 2CC: Intermediate (CC) Click to know more about expert level training (Source: Business Continuity Management Institute - BCM Institute)

A Manager’s Guide to Implementing Your Crisis Communications Plan