View source for Crisis Communications Identify Role of Crisis Communication Team

The role of the crisis communication team leader:
* Explain the role of media communication to new employees during orientation.
* Foster two way communication to mitigate issues before they become crisis.
* Develop trust and credibility with employees, key stakeholders and the media.
* Promote a common understanding of the organization readiness are in place.
* Lead and coordinate the communications function during a crisis.