Crisis Communications Identify Role of Crisis Communication Team

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The role of the crisis communication team leader:

  • Explain the role of media communication to new employees during orientation.
  • Foster two way communication to mitigate issues before they become crisis.
  • Develop trust and credibility with employees, key stakeholders and the media.
  • Promote a common understanding of the organization readiness are in place.
  • Lead and coordinate the communications function during a crisis.