Advertising and Marketing: Difference between revisions

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Latest revision as of 15:16, 8 October 2020

Recovery Procedure: Advertising and Marketing

Plan Development Template: Recovery Procedure Page 1 Copyright @ GMH Pte Ltd
Plan Development Template: Recovery Procedure Page 2 Copyright @ GMH Pte Ltd
  • WHAT
    • Provide advertising and marketing coverage

Pre-Crisis

  • HOW
    • Keep contact of media placement agency at alternate site location.
    • To be updated on a half-yearly basis.

Recovery & Resumption

T to T+24 hours onwards

  • HOW
    • Retrieve media placement agency’s contact from Alternate Site Recovery Box.
    • Inform Advertising agency to remove all ads (TV, print, etc.) until further notice.
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