Advertising and Marketing

From BCMpedia. A Wiki Glossary for Business Continuity Management (BCM) and Disaster Recovery (DR).

Jump to navigation Jump to search

Recovery Procedure: Advertising and Marketing

Plan Development Template: Recovery Procedure Page 1 Copyright @ GMH Pte Ltd

Plan Development Template: Recovery Procedure Page 2 Copyright @ GMH Pte Ltd

WHAT
- Provide advertising and marketing coverage

Pre-Crisis

HOW
- Keep contact of media placement agency at alternate site location.
- To be updated on a half-yearly basis.

Recovery & Resumption

T to T+24 hours onwards

HOW
- Retrieve media placement agency’s contact from Alternate Site Recovery Box.
- Inform Advertising agency to remove all ads (TV, print, etc.) until further notice.

Retrieved from "https://bcmpedia.org/w/index.php?title=Advertising_and_Marketing&oldid=31952"