Plan Dissemination of Key Messages

A strategic communications framework calls for the development of key messages that businesses use to communicate with varied audiences.

• Organizations carry these messages into the marketplace, to investors and to other key constituencies through various approaches.

• These include public public relations, advertising, social media, websites and news conferences.

Source: What Is a Corporate Communication Strategy Framework? http://www.ehow.com/facts_6851526_corporate-communication-strategy-framework_.html