Plan Dissemination of Key Messages
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A strategic communications framework calls for the development of key messages that businesses use to communicate with varied audiences.
- Organizations carry these messages into the marketplace, to investors and to other key constituencies through various approaches.
- These include public public relations, advertising, social media, websites and news conferences.
Source: What Is a Corporate Communication Strategy Framework? http://www.ehow.com/facts_6851526_corporate-communication-strategy-framework_.html