From BCMpedia. A Wiki Glossary for Business Continuity Management (BCM) and Disaster Recovery (DR).
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Recovery Procedure: Advertising and Marketing
Plan Development Template: Recovery Procedure Page 1 Copyright @ GMH Pte Ltd
Plan Development Template: Recovery Procedure Page 2 Copyright @ GMH Pte Ltd
- WHAT
- Provide advertising and marketing coverage
Pre-Crisis
- HOW
- Keep contact of media placement agency at alternate site location.
- To be updated on a half-yearly basis.
Recovery & Resumption
T to T+24 hours onwards
- HOW
- Retrieve media placement agency’s contact from Alternate Site Recovery Box.
- Inform Advertising agency to remove all ads (TV, print, etc.) until further notice.
