Communication Strategy

From BCMpedia. A Wiki Glossary for Business Continuity Management (BCM) and Disaster Recovery (DR).
Revision as of 15:29, 9 April 2023 by Moh heng (talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search
1. Communication Strategy is an all-encompassing roadmap for organisation-wide communications.
Click to know more OR courses


Communication Strategy determines an organisation's approach to communication, in particular:

Notes (1): the definition of the targets to be reached.

Notes (2): the objectives of the different types of communication mobilized.

Notes (3): the budgetary and time constraints.

Notes (4): the timetables for the campaigns.

BCM Institute's Professional Training and Certification

Types of Communication Strategy:

Notes (1): Institutional, financial, internal and external communication

Notes (2): product communication and brand communication

Notes (3): A strategy of crisis communication



Related Term: Organizational Resilience, Internal Communication, External Communication.


BCMBoK Competency Level
BCMBoK 0: BCM Fundamentals CL 1B: Foundation (BC)


BCMBoK Competency Level
BCMBoK 0: BCM Fundamentals CL 1C: Foundation (CM)


BCMBoK Competency Level
BCMBoK 0: BCM Fundamentals CL 1CC: Foundation (CC)


BCMBoK Competency Level
BCMBoK 0: BCM Fundamentals CL 1D: Foundation (DR)


BCMBoK Competency Level
BCMBoK 0: OR Fundamentals CL 1OR: Foundation (OR)

(Source: Business Continuity Management Institute - BCM Institute)

Click to know more about expert level training
A Manager’s Guide to Operational Resilience (eBook)