Credibility
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1. Credibility refers to an organisation's ability to provide what their stakeholders require to build and retain their stakeholders' trust.
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2. Credibility is the “quality or power of inspiring belief” of the organisation's stakeholders. Credibility, or the belief that your organization can do what it promises, builds trust, which feeds into building your brand’s reputation and cementing customer or client loyalty.
Source: (Fahey, 2017)