Crisis Communications Media Handling The Don'ts Before an interview
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DO NOT:
- Allow yourself to be interviewed on a topic outside of your expertise.
- Tell the news organization which reporter you prefer.
- You don’t run the newspaper and you don’t get to dictate who gets assigned what stories.
- Request that specific questions be asked.
- Declare certain subjects out of bounds for discussion.
- By declaring that you won’t discuss certain things you only invite interest in those things and appear to have something to hide, which makes the subject even more interesting.
- Ask that your remarks not be edited or that you be allowed to review an article before it is published.
- It is an insult to the ability and integrity of the reporter and the editor; again, you don’t run the newspaper.
- Try to dictate who should and should not be interviewed.
- Be overconfident or become overly familiar or comfortable with your interviewer.