Publics

1. Publics is any group of people interested in an issue that the crisis or disaster had caused, or a segment of society or stakeholders that the organization would seek to interest. BL-CC-5 Click to know more Notes (1): Audiences could be employees, customers, shareholders, interest groups, governments or other "publics" outside an organization. Notes (2): The most effective communications campaigns usually focus on a set of publics rather than attempting to reach everyone all at once. Related Term: Target Group, Audience Crisis Communication Professional Training and Certification BCMBoK Competency Level BCMBoK 1: Project Management CL 1B: Foundation (BC) BCMBoK Competency Level BCMBoK 1: Project Management CL 1C: Foundation (CM) BCMBoK Competency Level BCMBoK 1: Project Management CL 1CC: Foundation (CC) BCMBoK Competency Level BCMBoK 1: Project Management CL 1D: Foundation (DR) Click to know more about expert level training (Source: Business Continuity Management Institute - BCM Institute)

A Manager’s Guide to Implementing Your Crisis Communications Plan